Jc Molina, Set Designer, New York

About

This behind-the-scenes video features actress and founder Gwyneth Paltrow discussing and launching the G Label Core collection, with set design, fashion styling, and art direction by Jc Molina. The footage shifts between Paltrow seated at a modern dining table wearing a striped shirt, reviewing fabric swatches and sketches on a corkboard alongside colleagues, and walking outdoors in a black tank top and denim jeans. The sunlit modern interior features minimalist white walls, sculptural art pieces, and a clothing rack showcasing garments with the G Label brand tag. The clean, natural lighting and bright color palette emphasize the timeless and versatile nature of the timeless apparel line.