ProjectBrand Identity
Polar, Ltda., Creative Director, São Paulo
Associated creatives
Tags
Description
This video showcases the brand identity and publication design for the Sao Paulo Symphony Orchestra created by Polar and ACE, featuring editorial layouts, typography, and photography. The sequence displays various printed spreads from the season brochure, highlighting vibrant orange and pink color blocks, black text, and structured grid arrangements. Historic and contemporary performance imagery accompanies profiles of composers and conductors across the pages. The presentation moves fluidly through tables of contents, schedules, and program highlights, emphasizing the clean graphic design language developed for the institution.
Style
Editorial, Horizontal, Clean, Minimalist
Techniques
Typography
Industries
Festivals & Events
Context
Brand Film / Corporate Video