Social Element, Agency / Creative,

Description

This vertical campaign video for The Works features a black woman wearing a blue polo shirt and name badge, speaking directly to the camera while holding a lapel microphone. In her hand, she holds a red sign labeled To Parent From Santa Pause. An overlaid smartphone screen on the left displays security camera footage of a person walking outdoors wearing a blue dressing gown and giving out gifts. The background shows the interior of a brightly lit retail store with shelves stocked with stationery and gifts under soft lighting.

Style

Vertical, Commercial, Clean

Industries

Big Box Retail

Color

Background

Retail Store

Context

Advertising Campaign, Social Media / Short Form Video