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Brand
Samsung
ProjectWin the holidays

Samsung Win the holidays 2025

Associated creatives

MJZ London
MJZ LondonProduction
R/GA UK
R/GA UKAgency / Creative
Solent
SolentProduction Service
The Assembly Rooms
The Assembly Rooms
Twelve Decibels
Twelve DecibelsMusic / Sound
UPP
UPPPost Production / VFX
750mph
750mphMusic / Sound

Tags

man and woman in living roomman and womanliving roomcouple holding smartphonessmartphonesbumper cars with giant headsbumper carsgiant heads

Description

A man and woman stand in a warmly lit living room decorated for the holidays, holding smartphones before a sudden transition lifts their room into a dark void. They find themselves standing before a glowing sign that reads Distant Relative zone, surrounded by grotesque bumper cars featuring giant animated human heads. The cinematic commercial blends domestic reality with surreal fantasy elements, utilizing moody interior lighting and dramatic camera framing.