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Samsung We Are Greater Than I 2025

About

This video commercial for Samsung, titled We Are Greater Than I, follows a dedicated cyclist preparing and riding along a challenging, snowy mountain road. The footage captures close-up details of cycling gear, smartphone integration, and smartwatches, emphasizing athletic endurance and technology. The cinematic grading creates a cool, moody atmosphere, highlighting the sweeping alpine vistas and the solitary rider.

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Background

Mountain

Context

TVC / TV Commercial