Samsung This is family 2025

About

This commercial video for Samsung titled This Is Family showcases connected household experiences through multiple family members interacting with smart appliances and devices. The footage moves through a modern kitchen where a man and woman use a smart refrigerator display, transitioning to young people in a bedroom and a woman seated by a window overlooking a cityscape at sunset. Soft indoor and natural twilight lighting enhance the warm domestic atmosphere throughout the sequence. The visual narrative highlights daily connectivity with polished production quality and clean interior settings.