Chromista, Production,

Description

This commercial video for the Samsung Switchers project features a therapy session where participants use paper bag puppets to express their feelings. A man and woman are seated on a blue couch holding handmade puppets, while a therapist guides the exercise from a chair against a bookcase background. The video utilizes natural interior lighting and captures expressive character moments during the humorous exchange about upgrading phones. Samsung is credited as the brand, with production by Chromista, editing by Cabin Edit, music by Sonic Union, and post-production by Color Collective.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Consumer Electronics

Color

Background

Living Room

Context

TVC / TV Commercial