Cheil, Agency / Creative,

Description

This Samsung commercial video, titled Love is in the AIr and directed for the brand by creative agency Cheil with production by Quad Productions and Mamma Team, follows a young woman in a softly lit bedroom and hallway setting. The narrative captures intimate moments of daily life, including checking a smartwatch and opening a gift box to reveal Galaxy Buds3 Pro earbuds. The cinematography features cool-toned colour grading, gentle natural light, and cinematic framing, highlighting lifestyle technology use in a domestic environment.

Style

Lifestyle, Horizontal, Cinematic, Cool

Techniques

Natural light

Industries

Consumer Electronics

Color

Background

Bedroom

Context

TVC / TV Commercial