BBH Singapore, Agency / Creative,

Description

This commercial spot for Samsung titled Heritage opens with a train moving past urban buildings before transitioning to an interior subway car scene. An elderly couple sits side-by-side on the train, engaged in conversation while holding hands, with the man wearing a plaid jacket and glasses. Nearby, a younger woman in a purple sweater looks down at her smartphone. Later scenes shift to a warm domestic living room where family members are shown dancing and talking on retro telephones.

Style

Horizontal, Cinematic, Warm

Industries

Apps & Digital Platforms

Color

Background

Retail Store

Context

TVC / TV Commercial