Samsung Samsung x Google Gemini Museum Activation 2026

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This video project by Samsung, created in collaboration with Cheil USA, highlights the challenge of declining museum attendance among younger generations and introduces interactive solutions. The footage transitions through various museum interiors, displaying historical artifacts, dinosaur skeletons, and classic framed paintings. Interview clips feature individuals discussing visitor statistics and the demand for hands-on, digitally integrated experiences. Dynamic text overlays emphasize key statistics regarding Gen Z museum engagement.