Rojo Studio, Post Production / VFX,

Description

This animated video for Samsung showcases the Device Upcycling program, highlighting sustainable solutions for unused consumer electronics. The narrative transitions from a brightly packaged smartphone emerging from a gift box to a pile of discarded electronic devices, illustrating the scale of electronic waste. Through stop-motion style animation, old smartphones are repurposed into smart home tools like sound and light sensors, depicted in a warm domestic nursery setting with wooden toys. The vibrant color palette and polished CGI production reflect Samsung's corporate initiative to give new life to older devices.