Crispin,

Description

Commercial spot titled Anthem created by creative agency Crispin for Samsung. The video depicts a woman transforming a groggy morning into an energetic, choreographed musical theater routine powered by smart device routines. After waking up in her bedroom, she gets dressed with the assistance of dynamic background dancers, reviews an automated morning brief on her connected devices, dances across a modern apartment, and walks out onto a city sidewalk surrounded by an umbrella-wielding dance ensemble.

Style

Horizontal, Commercial, playful, Clean, Polished

Techniques

VFX / visual effects

Industries

Consumer Electronics

Color

Context

TVC / TV Commercial