Sam Hofman, Photographer, London

Description

This commercial beverage photograph captured by Sam Hofman in London features a clear short glass filled with a pale yellow cocktail, large ice cubes, and a small red chili pepper garnish. The drink rests on a light, neutral surface accompanied by scattered lime wedges and a whole tangerine with a stem and leaf in the soft-lit background. Crisp shadows stretch across the surface, highlighting the textures of the glass, ice, and citrus fruit.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Beverages

Color

Background

White Seamless

Context

Advertising Campaign, E-commerce / Product