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BrandSalt & Stone
ProjectBrand Identity
Black and white split composition featuring a person leaning on a surfboard and product text for Salt & Stone.

Salt & Stone Brand Identity 2019

Associated creatives

Actual Source
Actual SourceGraphic Design

Tags

salt and stone brand identitysalt and stonebrand identityperson with surfboardsurfboardproduct typography

Description

This black and white brand identity piece for Salt & Stone features a split composition with a person bending over a surfboard on the left and product lists and text on the right. The image incorporates high contrast monochrome grading with sharp lighting and deep shadows. Visible typography displays product offerings such as sunscreen lotion, natural deodorant, and lip balm alongside the brand name and Los Angeles location. The overall aesthetic is clean and graphic, tailored for commercial and digital display applications.

Style

Horizontal, Commercial, Monochrome, Clean

Techniques

Typography

Industries

Cosmetics

Color

Jet Black (50%)
Pure White (50%)

Background

Solid Colour

Context

Advertising Campaign