Yis Kid, Berlin

Description

This dynamic campaign image captured by photographer Yis Kid for Salomon's S/LAB Pulsar 4 project showcases a runner in mid-stride. The athlete is captured from the torso down, wearing a sleeveless white athletic top with subtle patterning, dark running shorts, and bright red athletic shoes paired with matching socks. The clean studio lighting against a seamless white backdrop highlights the athletic form and motion blur of the running pose. Every element focuses on performance apparel and footwear design without distracting backgrounds.

Style

Vertical, Commercial, Action, Clean

Techniques

High-speed / freeze, Natural light

Industries

Sportswear

Color

Background

White Seamless

Context

Advertising Campaign