Saison Brand Identity 2018

About

This graphic design piece presents the brand identity for Saison featuring clean white typography centered on a solid black background. Created by Republique Studio, the composition utilizes minimalist typography and high contrast to establish a striking visual mark. The lowercase sans-serif lettering features a distinct dot positioned above the letter i, creating a memorable focal point. The stark monochrome palette reinforces the clean and modern aesthetic of the brand identity.