Saison Brand Identity 2018

Description

This graphic design piece presents the brand identity for Saison featuring clean white typography centered on a solid black background. Created by Republique Studio, the composition utilizes minimalist typography and high contrast to establish a striking visual mark. The lowercase sans-serif lettering features a distinct dot positioned above the letter i, creating a memorable focal point. The stark monochrome palette reinforces the clean and modern aesthetic of the brand identity.

Style

Horizontal, Commercial, Monochrome, Clean

Techniques

Typography

Color

Background

Black Seamless

Context

Advertising Campaign