Brand
ProjectMYSLF Eau de Toilette
Jamie Taylor,
Associated creatives
Tags
Description
This commercial video for Saint Laurent MYSLF Eau de Toilette features actor Austin Butler in various dynamic settings, including a rooftop overlooking a city and a library interior. Directed by Romain Gavras with cinematography by Matias Boucard and movement direction by Damien Jalet, the piece highlights sharp tailoring, casual shirts, and sunglasses. The visuals combine desaturated urban exteriors with intimate interior portraits, captured with professional live-action techniques.
Style
Vertical, Cinematic, Clean
Techniques
Natural light
Industries
Fragrance
Color
Jet Black (70%)
Pure White (30%)
Background
Rooftop
Context
TVC / TV Commercial
