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  • ·Saint Laurent MYSLF Campaign Film featuring Austin Butler
Brand
Saint Laurent
ProjectMYSLF Eau de Toilette

Romain Gavras,

Associated creatives

Austin Butler
Austin ButlerTalent
Romain Gavras
Romain GavrasDirector
Damien Jalet
Damien JaletMovement Director
Matias Boucard
Matias BoucardCinematographer
Iconoclast
IconoclastProduction
Vanessa Metz
Vanessa MetzFashion Stylist
Jamie Taylor
Jamie TaylorGroomer

Tags

austin butleraustin butler in suitaustin butler portraitman in black suitblack suitman in sunglasses

Description

This commercial video for Saint Laurent MYSLF Eau de Toilette features actor Austin Butler in various dynamic settings, including a rooftop overlooking a city and a library interior. Directed by Romain Gavras with cinematography by Matias Boucard and movement direction by Damien Jalet, the piece highlights sharp tailoring, casual shirts, and sunglasses. The visuals combine desaturated urban exteriors with intimate interior portraits, captured with professional live-action techniques.

Style

Vertical, Cinematic, Clean

Techniques

Natural light

Industries

Fragrance

Color

Jet Black (70%)
Pure White (30%)

Background

Rooftop

Context

TVC / TV Commercial