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ProjectSaint Laurent Men's Winter 2024
Monochrome portrait of a seated man wearing a black suit and tie against a plain grey background with Saint Laurent text overlay.

Jum Kuochnin, Model,

Associated creatives

Anthony Vaccarello
Anthony VaccarelloDesigner
Mark Kean
Mark KeanPhotographer
Duffy
DuffyHair Stylist
Pat McGrath
Pat McGrathMakeup Artist
Samuel Ellis Scheinman
Samuel Ellis ScheinmanCasting Director
Adeleye Segun
Adeleye SegunModel
Ali Gambo
Ali GamboModel
Alvar af Schultén
Alvar af SchulténModel
Chiang Jock
Chiang JockModel
Chubath Kutien
Chubath KutienModel
Frederic Bittner
Frederic BittnerModel
Gaëtan Bianchi
Gaëtan BianchiModel
Gaye Serigne
Gaye SerigneModel
Hamin Yu
Hamin YuModel
Jum Kuochnin
Jum KuochninModel
Konrad Bauer
Konrad BauerModel
Makur Mabor
Makur MaborModel
Marcelo Mendez
Marcelo MendezModel
Michael Zielinski
Michael ZielinskiModel
Milo Laudenbach
Milo LaudenbachModel
Nicola Macchi
Nicola MacchiModel
Pascal Thulin
Pascal ThulinModel
Ruben Long
Ruben LongModel
Samuel Elie
Samuel ElieModel
Thomas LeMaigre
Thomas LeMaigreModel
Till Wenner
Till WennerModel
Victor Buysse
Victor BuysseModel
Wal Ruop
Wal RuopModel

Tags

man in black suitblack suitman in suitmanblack tiesuit

Description

This monochrome portrait for the Saint Laurent Men's Winter 2024 project features a model seated cross-legged on a neutral studio floor. Photographed by Mark Kean, the subject wears a sharply tailored black suit with a matching shirt and tie, rendered in a high-contrast black and white aesthetic. The composition is structured vertically against a smooth grey backdrop, with bold typography overlaid centrally. Hair styling by Duffy and makeup by Pat McGrath complete the refined look.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (80%)

Background

Grey Seamless

Context

Advertising Campaign