Liminal Music, Music / Sound,

Description

This high-energy commercial for Nike titled Sabalenka vs Everything showcases immense power and precision on the tennis court. The video features various shattered household objects, including a broken teacup, a cracked vintage television set, and a splintered cuckoo clock, surrounded by scattered green tennis balls on a concrete industrial floor. Digital speed overlays track the velocity of incoming impacts reaching up to 203 km/h. A tennis racket swings dynamically across the frame while an athlete demonstrates powerful serves and arm tattoos. Produced by Rabbit and Wieden+Kennedy Amsterdam, with post-production by Trim Editing and BaconX, the project combines stark industrial settings with crisp visual effects.

Style

Horizontal, Action, Cinematic, Clean

Techniques

Slow motion

Industries

Tennis

Color

Background

Warehouse

Context

TVC / TV Commercial