BrandToyota
ProjectSigns of Support
Saatchi & Saatchi Australia, Creative Agency, Sydney
Associated creatives
Tags
Description
The commercial features several Toyota vehicles, showcasing their versatility on different terrains. A driver navigates a road where a cow is present. Other cars traverse through streams, gravel roads, and suburban streets. Humorous road signs such as "First car (That's not Mum's) 18 km," "Spare Parts (Dry) 65km," "Nudge bar 51km" and "Betsy's 57th service 11km" are displayed, adding a touch of levity to the advertisement. The diverse settings, ranging from rural roads to urban areas, are captured, highlighting the cars' adaptability. The drivers appear to enjoy their journeys, with smiles and laughter.
