Toyota: Signs of Support

Feb 2025

Toyota presents 'Signs of Support,' an automotive commercial campaign highlighting the durability and versatility of its fleet. The narrative features various models navigating rural landscapes and suburban routes, marked by a series of roadside signs that highlight specific vehicle maintenance milestones and parts. The execution relies on live-action techniques to showcase modern SUVs and classic sedans traversing varied terrain, from gravel tracks to water crossings. The visual aesthetic utilizes cinematic framing and natural lighting to establish a consistent outdoor tone across the production. Creative development was led by Saatchi & Saatchi Australia, with production handled by Revolver. Media planning was managed by Spark Foundry Australia, while post-production and visual effects were provided by ARC, with original music and sound design by Sonar.

Horizontal, Cinematic, Warm

Natural light

Road

TVC / TV Commercial