Rugiet Brand Identity 2026

Description

This video project showcases the brand identity for Rugiet, designed collaboratively by Pentagram and Alright Studio. The dynamic visual sequences feature close-up shots of athletes training with hand wraps alongside intimate lifestyle imagery, framed by bold typography and a clean website layout. Natural lighting and a gritty, textured finish enhance the athletic and performance-driven aesthetic of the campaign. The minimalist interface elements integrate smoothly into the motion graphics, highlighting the modern men's health platform.