Saatchi & Saatchi Middle East, Agency / Creative,

Description

This 2D animated video for the project Ruby Blooms features dynamic kinetic typography and illustrated character sequences against a shifting palette of purple and pink backgrounds. Created by Saatchi and Saatchi Middle East for Nana, the piece combines hand-drawn text animations with minimalist character portraits. The visual style utilizes bold, rounded lettering inside organic speech bubbles and fluid shape transitions. The colour palette contrasts vibrant magenta and deep purple tones with soft pastel hues throughout.

Style

Artistic, Vertical, Graphic

Techniques

Animation, Vector

Color

Background

Illustrated Frame

Context

Brand Film / Corporate Video