Publicis Production UK, Production,

Description

This direct response commercial for RSPCA Pet Insurance, titled We Know Animals, depicts pet owners welcoming a black and white cat into their living room. The scene is shot inside a warmly lit domestic space featuring exposed brick and matching cat sweaters worn by the owners. Additional sequences feature dogs and garden settings to illustrate pet insurance cover options. The production utilizes natural indoor lighting and a playful narrative tone.

Style

Horizontal, Commercial, playful, Warm

Techniques

Natural light

Industries

Insurance

Color

Background

Living Room

Context

TVC / TV Commercial