303 MullenLowe, Agency / Creative,

Description

This public awareness video for the Royal Life Saving Society WA project Mermates - Shellphone features a young man with dark hair and a mustache holding a seashell phone to his ear. He wears necklaces and arm bands while seated on a rocky coast outdoors. In the background, other young men with merman tails sit along the shore under a bright sky. The warm, cinematic scene blends humour with coastal scenery to highlight water safety.

Style

Humorous, Horizontal, Cinematic, Warm

Industries

Public Awareness

Color

Background

Sandy Beach

Context

TVC / TV Commercial