Rojo Studio, Post Production / VFX,

Description

This animation promotes Samsung's Galaxy upcycling program using paper cutouts and a bright color palette. The video opens with a yellow and red present box holding a smartphone with a smiley face which then fades to a sad face smartphone atop a mountain of discarded electronics, representing the waste generated by old devices. The animation highlights that Samsung's upcycling program provides a new use for these old devices. The animation shows the smartphones being used as home tools, like sound sensors and light sensors. All items are made from paper.