ProjectHoliday 2023 Ad Campaign

Holiday 2023 Ad Campaign 2023
Associated creatives
Tags
Description
This commercial image for the Roger Vivier Holiday 2023 campaign presents a top-down view of four luxury loafers resting directly in pristine white snow. The arrangement features two pairs of designer shoes, including black leather loafers with jewelled square buckles and white-and-black contrast loafers with metallic hardware. Faint footprints mark the snowy surface between the footwear items, creating a seasonal narrative. Natural daylight casts soft, directional shadows across the textured snow field. The composition emphasizes product craftsmanship against a crisp winter environment.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (60%)
Pure White (40%)
Background
Snowfield
Context
Advertising Campaign