Electric Theatre Collective, Post Production Company, New York

Description

Tennis player Roger Federer sits on grey concrete stadium steps while conversing with the red Elmo puppet, who is seated beside him in a small green chair. The casual interaction forms part of an On brand campaign highlighting the letter pairing on the brand's sneakers. The scene is shot in a minimalist urban setting with subdued lighting that focuses attention on the dialogue between Federer and the puppet. Close-up inserts highlight the On sneaker details and branding during the conversation.