BrandRobinhood
ProjectBrand Identity
Jaedoo Lee, Illustration,
Associated creatives
Tags
Description
This image presents a side-by-side view of two distinct elements of the Robinhood brand identity. The left side shows a poster featuring a minimalist black letter R, a large horizontal lime green oval, and a grid of small colourful circles above. The right side features a print advertisement formatted like a newspaper clipping, titled with the statement Change doesn't happen overnight, followed by supporting text explaining their financial service philosophy. The background shifts from a soft neutral wall on the left to a dark, tiled surface on the right, providing high contrast between the two creative assets.
Style
Commercial, Corporate
Techniques
Typography
Industries
Fintech