Robin Broadbent, Photographer, New York

Description

This commercial studio photograph features a grey long-sleeve thermal shirt completely encased inside a massive, vertical rectangular block of clear ice. The ice block exhibits natural fractures, frosting, and surface melting with a puddle pooling on the dark, highly reflective surface below it. Below the ice block, clean white typography reads warmth reimagined alongside visible brand logos. The lighting is focused and dramatic, accentuating the transparency and crystalline texture of the ice against a pitch-black background.

Style

Vertical, Commercial, Moody, Clean

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Background

Black Seamless

Context

Advertising Campaign