Brand
ProjectRoar Handbag Campaign

Mélissa De Araujo, Photographer,
Associated creatives
Tags
Description
This black and white fashion advertising campaign image for Roberto Cavalli features the Roar handbag. The composition is split, showcasing a product still life of the black crocodile-embossed leather bag with ornate gold tiger hardware on the left, and a model wearing a black halter dress holding the same handbag on the right. The lighting is high-contrast and dramatic, emphasizing the textures of the leather and the metallic details of the handbag. The campaign was photographed by Mélissa De Araujo with fashion styling by Mariaelena Morelli and art direction by Arthur Davison-Sharp.
Style
Horizontal, Commercial, Monochrome, Clean
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Gold (30%)
Background
White Seamless
Context
Advertising Campaign