Luca Schmitz, Creative Director,

Description

This fashion campaign image for LeSportsac and Roberto Cavalli features model Kiddy Akita Lou posing outdoors in an arid landscape setting. The subject has long, vivid red hair and wears dark geometric sunglasses alongside a zebra-print patterned top. A quilted black shoulder bag is carried prominently under the arm, complementing the dark gloves worn on the hands. The photography by Kenneth Cappello employs warm natural lighting that accents the desert brush and dry terrain in the background. Creative direction by Fausto Puglisi and Luca Schmitz guides the styling, with hair design by Maranda Widlund.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

Mountain

Context

Advertising Campaign