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Project'The Role of a Lifetime' 2025 Ad Campaign
An older man and a younger woman walking together through a tall grass meadow under a cloudy sky for R.M. Williams

'The Role of a Lifetime' 2025 Ad Campaign 2025

Associated creatives

Skye Campbell
Skye CampbellAgency
Nic Briand
Nic BriandCreative Director
Simon Lekias
Simon LekiasPhotographer
Bryan Brown
Bryan BrownTalent
Matilda Brown
Matilda BrownTalent
& family
& familyTalent
Gemma Keil
Gemma KeilStylist
Kristen Brett
Kristen BrettHair
Kristen Brett
Kristen BrettMakeup
Australia
AustraliaLocation

Tags

older man and younger woman walkingman and woman walkingolder man walkingyounger woman walkingman in utility shirtwoman in jacket and jeansbryan brownmatilda brown

Description

Bryan Brown and Matilda Brown walk together through a grassy field in an outdoor campaign image created for R.M. Williams as part of The Role of a Lifetime project. The subjects are dressed in matching utility shirts and denim, captured with natural lighting under a dramatic cloudscape. Cattle graze on the hillside in the distance, completing the rural Australian setting. The visual tone is grounded and documentary-inspired, styled by Gemma Keil with creative direction by Nic Briand.

Style

Lifestyle, Horizontal, Warm, Earthy

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Olive (50%)
Denim (30%)
Pure White (20%)

Background

Meadow

Context

Advertising Campaign