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Brand
R.M. Williams
Project'The Role of a Lifetime' 2025 Ad Campaign
An older man standing in a tall grassy meadow at sunset, wearing an olive shirt and trousers, with distant cattle.

R.M. Williams 'The Role of a Lifetime' 2025 Ad Campaign 2025

Associated creatives

Skye Campbell
Skye CampbellAgency
Nic Briand
Nic BriandCreative Director
Simon Lekias
Simon LekiasPhotographer
Bryan Brown
Bryan BrownTalent
Matilda Brown
Matilda BrownTalent
& family
& familyTalent
Gemma Keil
Gemma KeilStylist
Kristen Brett
Kristen BrettHair
Kristen Brett
Kristen BrettMakeup
Australia
AustraliaLocation

Tags

older man standing in fieldolder man standingolder manman standingolive button down shirtolive shirt

Description

This portrait for R.M. Williams features an older man standing outdoors in a tall, sunlit grassy meadow during golden hour. He wears an olive button-down shirt and light brown trousers, with his hands casually tucked into his pockets. In the background, cattle graze across the pasture beneath a partly cloudy sky with a low setting sun casting warm lens flares. The composition captures a reflective moment in a rural landscape, photographed as part of The Role of a Lifetime campaign.

Style

Lifestyle, Horizontal, Golden Hour

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Forest Green (50%)
Camel (50%)

Background

Meadow

Context

Advertising Campaign