
R.M. Williams 'The Role of a Lifetime' 2025 Ad Campaign 2025
Associated creatives
Tags
Description
An older man stands prominently in a grassy field with his hands in his pockets, framed against a wide sky and rolling hills dotted with cattle. He wears a blue button-down shirt and dark trousers, photographed outdoors in natural daylight. The composition captures an open pastoral landscape with a low horizon line and scattered trees in the background. This image is part of The Role of a Lifetime ad campaign for R.M. Williams, with creative direction by Nic Briand.
Style
Editorial, Horizontal, Warm, Earthy
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Navy (50%)
Charcoal (50%)
Background
Park
Context
Advertising Campaign