Logo
  • Home
  • ·Media
  • ·R.M. Williams The Role of a Lifetime Campaign Portrait
An older man standing in a grassy field with cattle under an open sky for R.M. Williams

R.M. Williams 'The Role of a Lifetime' 2025 Ad Campaign 2025

Associated creatives

Tags

Description

An older man stands prominently in a grassy field with his hands in his pockets, framed against a wide sky and rolling hills dotted with cattle. He wears a blue button-down shirt and dark trousers, photographed outdoors in natural daylight. The composition captures an open pastoral landscape with a low horizon line and scattered trees in the background. This image is part of The Role of a Lifetime ad campaign for R.M. Williams, with creative direction by Nic Briand.

Style

Editorial, Horizontal, Warm, Earthy

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Navy (50%)
Charcoal (50%)

Background

Park

Context

Advertising Campaign