Brand
ProjectPre-Fall
RM Williams Pre-Fall 2022
Associated creatives
Tags
Description
This landscape image captures rolling hills dotted with sparse trees partially obscured by a thick layer of low-hanging fog and mist. The scene is enveloped under an overcast sky, creating a moody and atmospheric tonal quality. Shot from an elevated perspective, the layered terrain recedes into the distance with muted earthy tones. The photograph forms part of the Pre-Fall project by R.M. Williams, with photography by Justin Woo.
Style
Vertical, Cinematic, Moody, Desaturated
Techniques
Natural light
Background
Mountain
Context
Advertising Campaign