RM Williams Pre-Fall 2022

Description

This outdoor fashion campaign image for R.M. Williams Pre-Fall, captured by photographer Justin Woo, presents a rear view of a model standing in a grassy meadow under an overcast sky. The subject wears a rich brown suede jacket accented with plush white shearling trim along the wide flared cuffs, hem, and hood, paired with dark blue denim trousers. The natural lighting and muted landscape create a rustic, earthy atmosphere that highlights the tactile textures of the outerwear. The composition focuses on the movement and volume of the garment against an open natural backdrop.

Style

Vertical, Commercial, Earthy, Grainy

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Meadow

Context

Advertising Campaign