RM Williams Pre-Fall 2022

Description

A man rides a light-coloured horse across a lush, rolling green hillside under an overcast sky for the R.M. Williams Pre-Fall campaign by photographer Justin Woo. The rider wears a wide-brim hat, a dark oilskin jacket, and dark trousers with leather boots. The horse has a dark mane and tail, equipped with a saddle and a patterned saddle blanket. The background shows distant green hills fading into a misty horizon under diffused natural light.

Style

Editorial, Vertical, Desaturated, Warm

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Background

Meadow

Context

Advertising Campaign