Brand
ProjectPre-Fall

RM Williams Pre-Fall 2022
Associated creatives
Tags
Description
This portrait for the R.M. Williams Pre-Fall campaign, photographed by Justin Woo, focuses on the midsection of a person wearing a blue and white plaid shirt tucked into dark blue jeans. A prominent metallic oval belt buckle with embossed branding sits at the center of a dark leather belt. The hands of the subject rest casually near the pockets of the jeans. The shot is captured from a slightly low angle with warm, directional lighting highlighting the texture of the fabrics and the polished metal surface.
Style
Editorial, Vertical, Commercial, Warm
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Navy (50%)
Pure White (30%)
Silver (metallic) (20%)
Context
Advertising Campaign