Brand
ProjectRick's Rescue
TBWA\Media Arts Lab – ANZ, Agency / Creative,
Associated creatives
Tags
Description
This commercial video for Apple titled Ricks Rescue features a dramatic narrative centered around an emergency rescue at a sandy beach at dusk. The video opens with aerial drone footage looking down over dark ocean waves and a quiet coastline before transitioning to close-up sequences of a man sitting on the sand interacting with his Apple Watch. Moody lighting and cool color grading enhance the atmospheric and cinematic tension throughout the sequence.
Style
Horizontal, Cinematic, Moody, Desaturated
Techniques
Drone footage
Industries
Consumer Electronics
Background
Sandy Beach
Context
TVC / TV Commercial