Erik Umphery, Photographer, Atlanta
Associated creatives
Tags
Description
This vertical promotional key art features a Black woman seated elegantly on a stool in the foreground, wearing a strapless, floor-length sequined black evening gown with a thigh-high slit and black strappy high heels. She poses gracefully with one hand resting on her knee while looking directly forward with a confident expression. Behind her, a clean white retail or salon counter sits below multiple white shelves filled with neatly arranged gold and black hair care bottles, packaged hair extensions, and several diverse mannequin heads displaying different hairstyles. The background is a stark white wall with slatwall shelving, illuminated by clean, even studio lighting that highlights the shimmering texture of the dress. At the top of the frame, the Prime Video logo appears above large gold typography reading "RIChes". At the bottom, text reads "DEC 2 | NEW SERIES" on a plain grey floor surface.
Style
Vertical, Commercial, Clean, Polished
Industries
Streaming Platforms
Color
Background
White Seamless
Context
Advertising Campaign