ProjectBrand Identity

Richard Rogers Fellowship Brand Identity 2017
Associated creatives
Tags
Description
This graphic design piece created by Praline for the Richard Rogers Fellowship features striking black typography set against a vibrant turquoise background. Bold uppercase text reads register online, with the word online repeated vertically in stacked alignment down the right side of the layout. A thin black border frames the composition, while a geometric logo mark and text for the Harvard University Graduate School of Design are positioned at the bottom center. The clean, modern aesthetic relies on high-contrast black text on a vivid solid colour field.
Style
Horizontal, Commercial, Minimalist
Techniques
Typography, Vector
Industries
Digital Media & Publishers
Color
Lime (90%)
Jet Black (10%)
Background
Solid Colour
Context
Advertising Campaign, Website / Web