Lucy Horne, Post Production / VFX,

Description

This commercial for Rice Krispies titled Treat Your Inner Child features a woman in business casual attire standing in a corporate office setting, unwrapping and eating a Rice Krispies Homestyle treat. As she consumes the snack, the scene transitions into a surreal, fantastical marshmallow landscape with castle structures under a blue sky with fluffy clouds. The project was created by agency BBDO New York with production support from Voyager and post-production by Omnicom Studios and Coffee & TV. The narrative blends professional office life with playful, imaginative fantasy elements.

Style

Vertical, Commercial, Warm

Techniques

VFX / visual effects

Industries

CPG / Packaged Food

Color

Background

Office

Context

TVC / TV Commercial