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BrandVerizon
Project'H1DD3N'

R/GA US, Agency / Creative,

Associated creatives

R/GA US
R/GA USAgency / Creative
Tool x FriendsWithYou
Tool x FriendsWithYouProduction

Associated creatives

R/GA US
R/GA USAgency / Creative

Tags

3D charactercartoon charactercity skylineaugmented realitymobile device

Description

This video promotes Verizon's 'Hidden' augmented reality experience. The video features 3D cartoon characters resembling smiling clouds and other whimsical shapes. These characters are placed within real-world environments such as city skylines (New York, Miami, Los Angeles, Chicago, and Seattle) and neighborhood streets. The AR experience is designed for mobile devices. The Verizon logo is prominent, along with the title 'H1DD3N'. Text overlays mention 'An augmented reality experience,' 'Enter an AR world created by FriendsWithYou x Halsey,' 'where friendly guides can help you,' and 'win the new iPhone 13 Pro.' The overall visual tone is bright, colorful, and playful, targeting a young demographic.