R/GA US, Agency / Creative,

Description

A diverse group of women are seen trying different foundation shades at a Sephora store. The women get their skin tone matched with the store's Color IQ technology. The women are smiling and laughing, suggesting a happy shopping experience. The overall tone is bright and cheerful, with a focus on diversity and inclusion. The store setting showcases the beauty products. Camera shots vary from close-ups on the women's faces to medium shots capturing their interactions. The use of natural lighting gives the video a realistic feel.