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  • ·Reserved SS25 campaign editorial with Paul Hupfer
Model wearing dark sunglasses, striped shirt, and a navy sweater tied over his shoulders against an adobe building background

Ewelina Gralak, Fashion Editor/Stylist,

Associated creatives

Tags

Description

This fashion editorial image from the Reserved SS25 campaign features model Paul Hupfer posing outdoors against an earthy adobe building exterior. He wears dark sunglasses, a light-coloured striped button-down shirt, white trousers, and a dark navy sweater tied loosely over his shoulders. The scene is shot in natural daylight with warm, desaturated tones that complement the rustic architectural background. The composition captures a relaxed yet refined resort aesthetic with clear attention to texture and layering.

Style

Editorial, Vertical, Earthy

Techniques

Natural light

Industries

High Street Fashion

Color

Navy (50%)
Pure White (50%)

Background

House

Context

Advertising Campaign, Lookbook