Big Productions, Production,

Description

This commercial video for Renault titled For you to change nothing, we change everything features a retro aesthetic with vintage-styled footage of a group of friends interacting outdoors and driving through a wooded landscape. The piece utilizes Super 8 style grain and framing, shifting between nostalgic archive-style footage and modern automotive sequences. The characters engage in playful activities near a light blue car, blending classic styling with contemporary automotive design. Publicis Conseil served as the agency, with production by Big Productions and post-production by Prodigious.

Style

Horizontal, Cinematic, playful, 1980s

Techniques

Analogue / film, Super 8 / 16mm

Industries

Electric / EV

Color

Background

Woodland

Context

TVC / TV Commercial