Brand Identity 2019

Description

This image showcases part of the Red Bull brand identity project, featuring a long public transit tram custom-wrapped in black with bold white typography promoting the Red Bull Music Festival Berlin 2018. The dark grey and yellow tram travels along tracks on a wide city street, with a modern dark sedan driving alongside it in the foreground. In the background, a large multi-story residential building with pale pinkish and blue paneling stands behind rows of green trees. The natural daylight evenly illuminates the urban scene, highlighting the graphic design work on the vehicle exterior.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Music

Color

Background

Residential Building

Context

Advertising Campaign