Scott Swartz, Creative Director,

Description

This commercial video for Target titled Red Bag Stories showcases a series of vibrant vignettes featuring diverse individuals interacting with products, pets, and branded red bags. Directed by Scott Swartz, the piece moves through urban sidewalks, café settings, and outdoor parks with bright natural lighting and dynamic motion. Characters are captured walking, smiling, and handling items such as beauty products, pet toys, and gift boxes. The stylistic approach blends lifestyle storytelling with clean commercial staging.

Style

Horizontal, Commercial, Warm, Clean

Industries

Big Box Retail

Color

Context

TVC / TV Commercial